i think people should say what they are thinking. even if it hurts. i think greeting cards should speak like we do. or at least, like i do. so after making custom cards and invitations for friends and family for as long as i could remember, in 2006 i flexed my entrepreneurial muscle and launched my greeting card business, oh my word. i set up a back corner booth at the ny national stationery show with 12 designs, and 3 days later was being sold in close to 100 retail locations and signed a licensing agreement with american greetings. since then my company has won 5 louie awards (think oscars for greeting cards) including card of the year (think best movie) for the die-cut halloween card shown here.

role: owner, creative direction, visual identity, brand voice, writer